The Challenge
Hansesgården — an e-commerce retailer with 15 years of sales history in Abicart — made decisions based on gut feeling. Data existed but was locked in export files and hard-to-access reports. They needed a tool that visualized trends, identified winners/losers, and supported purchasing and campaigns.
The Solution
Sales Dashboard
Trends per product, category, and period. Compare against previous year.
Inventory Optimization
Identifies products with too high/low stock based on sales velocity.
Customer Insights
Customer segmentation, repeat purchase analysis, and lifetime value.
Campaign Analysis
Measure ROI on campaigns and identify which drive upselling.
Results
Hansesgården went from gut feeling to data in weeks. First insight: 15% of the assortment accounted for 60% of revenue — but received the least marketing. Campaign budget was redistributed and sales increased 23% in three months.
Funding
The project was funded via Propell/T-ReX (Transformation Region X) — an EU-supported innovation program for digitalization of SMEs in Gävleborg.